Learn about Sephora's New Vista Location, Celebrate Vista at the Vista Strawberry Festival, Attend the Wave's Annual Duck Race, RSVP for Dr. Bronner's Green Ribbon Cutting, Participate in Vista Community Market
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May 16, 2025

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City of Vista Welcomes Sephora

We are excited to announce Sephora's grand opening at North County Square, located at 1841 University Drive, Vista. They will officially open for business on Friday, May 16th at 10:00 a.m. Click below to learn more about Sephora and explore all of their beauty products and services!

Sephora

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Vista Strawberry Festival

Sunday, May 25 | 8:00 a.m. – 6:00 p.m. |  Downtown Vista

Join us in Downtown Vista for the 14th annual Vista Strawberry Festival, sponsored by the Vista Chamber of Commerce! Enjoy this fun and special day that celebrates the Vista community, small businesses, and strawberries!

  • 5K and Kids Runs
  • Stages with live music/entertainment
  • Street fair featuring more than 450 vendors and nonprofits
  • Beer Garden
  • Carnival Rides and games
  • Contests
  • Film Festival
  • and so much more!

The event is free to the public.  Complimentary parking will be available at both the Vista Courthouse and Vista High School, with free shuttle service running every 15 minutes. Click below for detailed information and the full festival schedule!

Strawberry Festival

Wave

24th Annual Vista Duck Race

Swims to Support Local Businesses

Shop Downtown During Duck Race Season |  May 9 - May 18

The 24th Annual Vista Duck Race launches this Sunday, May 18, 2025, at the Wave Waterpark from 1–4 p.m. Admission is $5 and includes entry to win over $10,000 in prizes as thousands of rubber ducks race down the Ripetide Slide at 2:30 p.m. Extra entries can be earned by purchasing Vista Bucks, shopping locally, or uploading selfies. The 'City Hall Cup' features a race between five autographed ducks, each representing a member of Vista’s City Council. Winners will receive a $25 Vista Bucks Card along with the autographed duck! 

  • During Duck Race Season (May 9–18), shoppers can earn one duck entry for every $10 spent at any Downtown Vista business (limit four entries per receipt) by uploading a photo of their receipt at VistaDuckRace.com. Several businesses are also offering meal deals and other promotions during Duck Race Season!

Visit the Economic Development Blog below for details and support Vista's Downtown and small businesses!

Economic Development Blog
Purchase Vista Bucks

Bronners

Green Ribbon Cutting Ceremony at Dr. Bronner's

Tuesday, June 3 | 10:00 a.m. – 10:45 a.m. |  1335 Park Center Dr.

Join the City of Vista and Vista's Chamber of Commerce to celebrate Dr. Bronner's as Vista's first certified Green Business! Learn about their sustainability efforts, from their emissions reduction strategies to sustainable packaging and messaging. 

Click below to learn more about Vista's Green Business Network and submit your RSVP for the event by May 23rd.

Green Ribbon Cutting
Vista Green Business Network

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Vista Community Market

Sunday, June 8 | 11:00 a.m. – 4:00 p.m. |  Vista Village Gazebo

Welcome Summer and enjoy a day of live music, shopping, and good vibes in Downtown Vista! Free to the public, enjoy supporting local makers, artists, crafters, and businesses.

Click below to learn more about participating as a vendor, or being a performer! Please share your interest by May 31, 2025.

Vendor/Performer Sign Up

Partners in Economic Development

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City of Vista, 200 Civic Center, Vista, California 92084, 760.643.5243

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