March 12, 2025

Why Vista?

"Why Vista" is an exciting promotional video series that showcases select companies within the city, focusing on emerging industries such as biotechnology and biopharmaceuticals, food and beverage manufacturing, food product innovation, and the restaurant sector. The series kicks off by highlighting Vista’s thriving biotechnology and biopharmaceuticals industry.  OYC Americas, a nearly 100 year old company known for its expertise in yeast fermentation in baked goods, has now evolved into developing key components found in medical tests used around the world.

Click on the image above to view OYC America's business profile video and visit the Economic Development Blog to learn more about the growth of biotechnology and biopharmaceuticals in Vista.

Vista Community Market

Saturday, March 15 | 3:00 p.m. – 8:00 p.m. |  Vista, CA

Celebrate spring and enjoy an evening of live music, shopping, and good vibes in Downtown Vista!  Free to the public, enjoy supporting local makers, artists, crafters, and businesses.  Click below to view the list of participating vendors, musical artists, and entertainment schedule.

Free Event to Drive Foot Traffic to Downtown Vista

A new promotion launches soon to encourage consumers to spend at local Downtown Vista businesses as part of the fun, annual Vista Duck Race on Saturday, May 18, 2025 at the Wave Waterpark.

There is no cost for Downtown businesses to participate.

The promotion rewards customers with free Duck Race entries for every $10 spent at local restaurants, shops, breweries or other businesses during Vista Duck Race Season from Friday, May 9 through the May 18 race day.

The Duck Race is like a raffle. Thousands of rubber ducks are numbered to coincide with entry numbers provided to customers.

The race begins with the mammoth flotilla of ducks zipping down the Wave’s Riptide Slide and into the Lazy River. The first ducks to float across the finish line win a variety of prizes including Vista Bucks Gift Cards worth up to $300 that can be redeemed at dozens of Vista businesses.

Businesses are encouraged to create promotions to coincide with Vista Duck Season to help drive traffic to their respective locations. Race organizers will assist and promote any offers that a Downtown Vista business wants to publicize at no cost.

The promotions can range from meal specials and in-store discounts to “flash sales” or special events at business locations. Learn more and register your event at VistaDuckRace.com/business.

Consumers also will automatically earn entries by purchasing Vista Bucks Gift Cards through May 18 race day.

The Vista Duck Race is organized in collaboration with the Wave Waterpark, Central Vista Business Improvement District (Downtown Vista) and the City of Vista.

Click below to request more details by email or by phone at (760) 908-6931.

Vista's Green Business Network

and Sustainability Survey

In partnership with the San Diego Regional Green Business Program, the City of Vista has created a local Green Business Network (GBN), to bring together businesses eager to promote sustainable stewardship. Through this program, businesses gain access to various resources, sustainable consulting, and the opportunity to become a recognized certified green business at no cost. In alignment with the city’s Climate Action Plan (CAP), this partnership supports Vista’s commitment to climate and environmental responsibility. Click below to apply and complete the Sustainability Survey to provide your feedback today!

Partners in Economic Development